First up, this is a non-sponsored piece… my 27 social media followers are hardly going to be influenced by me.
I’m a cynical bastard. Several lifetimes in media / advertising / marketing will do that to you.
I’m extremely dubious of ads on social media (and everywhere), even though I’ve written a lot of them. Over the last few weeks I have been ignoring ads for a razor. Maybe the spooky algorithms knew I was going to write this.
After encountering a lot of their persistent ads and reading reviews on their website and with my BS detector set on its standard “ridiculous”, I bought the Single Edge 2.0, made in the US by a company aptly named Supply.
Single Edge 2.0 sounds all very iPhone… even the box is Apple-esque. Imagine an old school single blade razor your grandfather used, copulated with a gleaming metallic NASA-designed something. It’s very cool. Literally.
Apparently it was featured on Shark Tank which I have never watched. I assume it doesn’t involve a Steve Irwin type yelling “Crikey!” as a Great White devours him as an amuse-bouche, but I digress.
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I’ve been using one of those those cartridge multi-blade razors forever. Yes, probably sadly sucked in by the spiel that if you’re not using a gazillion blades you will have a truly miserable life and no one will talk to you. The refills are expensive and not overly good for the planet.
The Single Edge 2.0 looks and feels impressive. I bought the alloy version (there’s a steel option and a kryptonite version is in the works) and it has some serious heft.
Supply was founded by a husband and wife team and their website is razor-slick and totally free of BS. Patrick and Jennifer of Supply guarantee all their products for 100 years, which should see me out. The company’s replies to trolls on their Instagram ads is quite amusing as well.
My verdict on the Single Edge 2.0? Thankfully it wasn’t the edge of gory (sorry Lady Gaga). For once you can believe the hype. Bravo Supply, you have a convert.
©Steve Williams 2020