OK, so we’ve fallen for the stunt, but 2UE still needs to be called out for it.
The Sydney Morning Herald ran an ad in today’s racing section “The Form” promoting the radio station’s sports program with the headline, “Another reason to let her go shopping this weekend”.
Seriously, where do you start with this thing? Obviously a stunt to get people talking about the station and the program, which worked, but will it gain them listeners?
You can imagine the creative workshop / think tank / pow wow – “We need to come up with something that’ll get social media buzzing”.
“Yep, I reckon we cash in on the whole misogyny thing – I dunno, maybe something like women and shopping? You know, inferring that if the little woman goes shopping, her bloke’ll be free to listen in peace, preferably in his shed, with a bottle of KB”.
“You’ve nailed it!”
You can smell the Dencorub from here.
2UE’s General Manager Chris Parker has apologised for the ad, saying, “we appreciate the advertisement has caused concern, and this was certainly not our intention”.
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You would have thought 2UE would have had more sense than going for a cheap shot like this, considering the dramas its mortal enemy 2GB has been embroiled in – think “chaff bag” and “shame” and so on.
Also, the latest radio ratings came out this week, and to borrow from the racing vernacular, it was 2GB first by a good length, 702 ABC up there as well, with 2UE almost bringing up the rear.
The ad was an interesting attempt to try and claw back some of that dead air between them.
There’ll be the usual cries of overreaction and being requested to “drink a cup of concrete and harden the f*ck up”, but apart from being wrong on pretty much every level, the ad is just disappointing, given what has gone on in the corridors of Parliament House recently. Hasn’t anybody learnt anything?
If 2UE want to continue promoting the station with lumbering dinosaur views like that, maybe it should change the frequency from “954” to “1954”.
©Steve Williams 2013
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