Category: Editorial

Hey radio 2UE, 1954 just called … And they want their culturally inappropriate advertisement back

Posted on by SW

OK, so we’ve fallen for the stunt, but 2UE still needs to be called out for it.

The Sydney Morning Herald ran an ad in today’s racing section “The Form” promoting the radio station’s sports program with the headline, “Another reason to let her go shopping this weekend”.

Seriously, where do you start with this thing? Obviously a stunt to get people talking about the station and the program, which worked, but will it gain them listeners?

You can imagine the creative workshop / think tank / pow wow – “We need to come up with something that’ll get social media buzzing”.

“Yep, I reckon we cash in on the whole misogyny thing – I dunno, maybe something like women and shopping? You know, inferring that if the little woman goes shopping, her bloke’ll be free to listen in peace, preferably in his shed, with a bottle of KB”.

“You’ve nailed it!”

You can smell the Dencorub from here.

A great moment in advertising

2UE’s General Manager Chris Parker has apologised for the ad, saying, “we appreciate the advertisement has caused concern, and this was certainly not our intention”.

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You would have thought 2UE would have had more sense than going for a cheap shot like this, considering the dramas its mortal enemy 2GB has been embroiled in – think “chaff bag” and “shame” and so on.

Also, the latest radio ratings came out this week, and to borrow from the racing vernacular, it was 2GB first by a good length, 702 ABC up there as well, with 2UE almost bringing up the rear.

The ad was an interesting attempt to try and claw back some of that dead air between them.

There’ll be the usual cries of overreaction and being requested to “drink a cup of concrete and harden the f*ck up”, but apart from being wrong on pretty much every level, the ad is just disappointing, given what has gone on in the corridors of Parliament House recently. Hasn’t anybody learnt anything?

If 2UE want to continue promoting the station with lumbering dinosaur views like that, maybe it should change the frequency from “954” to “1954”.

©Steve Williams 2013

*To read this in another locale (with bonus amusing comments) wander over to…

http://www.news.com.au/opinion/and-they-want-their-culturally-inappropriate-advertisement-back/story-fnh4jt54-1226675021845

Abercrombie & Bitch*

Posted on by SW

You have to love media / entertainment / corporate types — ok, anyone who makes an outrageous public statement or is quoted in an interview and then, faced with a blast furnace of (justified) public outrage, bleats “I was taken out of context”.

An uncool A&F customer searches for an apology (and a shirt)

The current Abercrombie and Fitch imbroglio (as opposed to Imbruglia, Natalie — the Australian singer) is quite hilarious. The company’s CEO Mike Jeffries is facing a firestorm (again) for his mind-neuteringly odd comments that his clothing brand is “absolutely exclusionary” and he doesn’t want fat and “not so cool kids” wearing them.

Jeffries made those comments in 2006, but they have come back to bite him on the arse (presumably clad in one of his “prep fit shorts”). He issued a statement this week, saying he believes the quote was “taken out of context”. Then this — “I sincerely regret that my choice of words was interpreted in a manner that has caused offense.” So it’s the interpretation that’s the problem?

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Maybe they should release a range of designer miner’s hats so at least you can see what they’re selling and Jeffries may also be able to see his head that’s so far up his…*

*taken out of context

©Steve Williams 2013

My First Rifle? Another WTF About Guns

Posted on by SW

So. Where do you start with the total WTF-ness of the tragic story of how a five year boy shot his sister with his own rifle. Yep, his own rifle — a gun aimed at (pun intended) kids.

Iver gun – and know how to use it. An ad from 1904.

You have to feel for the family, but what sort of parent buys their five year old a gun that shoots anything more deadly than a foam Nerf-style pellet or water? What sort of company makes these guns?

That one’s easy — Keystone Sporting Arms  — who manufacture a range of Crickett rifles and pistols for adults and rifles for kids. “My First Rifle” is conveniently available in a choice of blue or pink. Lovely. Can’t wait for the Hello Kitty or One Direction models.
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I’m sure they are not the only company to offer a kids sorry, “youth” range of firearms, but have been thrust into the media glare with the recent shooting. Their website makes for interesting reading — the “Kids Corner” is worth a look. There are photos of kids holding up targets and the occasional dead animal who I assume was on the receiving end of “My First Rifle”. The photo of a baby in camo gear “holding” a rifle is somewhat disturbing. I hope that was submitted to support a Parent of The Year nomination. The beaming little girl holding up the box containing her new rifle complete with a Disney-esque cartoon cricket also caught my eye. I hope the cricket isn’t the next target.

It seems little has changed, guns have been pointed towards children for over a century — the photo on this page is an ad from 1904. Good to know the Iver Johnson revolvers “shoot straight and kill”, but reassuring that “accidental discharge is impossible”.

The whole gun debate  / right to keep and bear arms etc is far too complex to be covered in any detail here, though you have to wonder about the logic of manufacturing and marketing guns for kids as young as five. Sadly, the two year girl who was killed by her brother won’t be able to.

©Steve Williams 2013

Shitty Parenting?

Posted on by SW

So I received this sms today: “Woman changing dirty nappy at the next table in our restaurant.”

“Change your kid’s nappy over there”

What is it with some parents? I repeat some parents. At the risk of encouraging a “shit-in” in the lobby of the randomswill corporate HQ, since when is it ok to change a nappy in the middle of a restaurant? *crickets* *tumbleweeds* Exactly.

Do these people lose their minds when they have children, or were they always like that? Did they always have an I-can-do-whatever-the-f-I-want mentality or is just because they have bred?

Remember that recent-ish breastfeeding brouhaha? Australian television personality David Koch was virtually pitchforked for giving his opinion on a story that a nursing mother should be more “classy” in public. The torrent of abuse (obviously not all from mothers) resulted in a “nurse-in” and outraged comments from “lactivists” — you really hope whoever came up with that one had a smile on their face.

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I grappled with the whole breastfeeding thing a while ago, to summarise — nursing mothers should not be shamed into retreating anywhere, especially a disgusting toilet, but it might be nice if they showed a bit of discretion rather than boob.

That attitude I mentioned earlier seems to be getting worse — with increasing parenting fails — kids being allowed to run around screaming in cafés/ expensive resorts / hotels / wherever — all because mum and dad want some “me time”. Then there are those Mad Max-inspired strollers blockading doorways and footpaths, to today’s effort — nappy action in a restaurant.

Actually, I might need one of those, because it’s starting to give me the shits.

©Steve Williams 2013